Beyond the Hype: How to Integrate AI into Business Processes Without Burning Through the Budget

Why attend?

In recent months, Artificial Intelligence has become the dominant topic in business conversations. Everyone says we need to "do something," yet the reality many companies face is a mix of confusion and apprehension:

• the fear of investing significant budgets in solutions that turn out to be passing fads;

• the frustration of seeing digital projects stall or fail to deliver a concrete financial return;

• the fundamental dilemma: "Where do we start without disrupting our established operations?"

The truth is that 70% of digital transformation projects fail. And the cause is rarely the technology itself, but rather the lack of an upstream process strategy.